New Product Release July 2025 - Underground Mining Simulation
New Product Release July 2025 - Underground Mining Simulation
About idoba
Starting with our name
A true representation of what we stand for, both in words and in process. The coming together of human creativity and digital technology.
The naming process began with a series of internal workshops, where our team brainstormed over 400 words that reflected the values we wanted our brand to embody. Distilling the complex themes and ideas into a single brand was a complex problem.
So, we did what we do best: we built an algorithm to analyse the words and generate a solution in just four hours and idoba was born…
Pronounced eye-DOH-ba
As part of the Perenti Group, with Sumitomo Corporation as an equity stakeholder, idoba brings the power of over 40 years of mining know-how and a global footprint.
A better future, co-created.
Our Capabilities
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idoba has deep operational and technical understanding of mining processes and operations with experienced team members solving problems in the industry.
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idoba has expert data scientists able to extract meaningful insights for business through a multidisciplinary approach combining principles and practices from the fields of mathematics, statistics, artificial intelligence and computer engineering.
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idoba’s specialists create fit-for-purpose digital tools and systems that accurately synthesise complex environments to enhance understanding and empower decision making.
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idoba partners with our clients to pinpoint the objectives which will achieve the best project outcome and deliver the best business benefit.
We are diverse in backgrounds and thinking, but all passionate about co-creating a better future.
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Whether you're curious about our offerings, want to schedule a demo, or have a challenge you want to discuss, reach out to us anytime.